![]() ![]() ![]() Assets in this context does not necessarily mean tangible commodities but can include assets like internet/cyber spaces where media can be commonly shared.Ĭommunication At its most simplistic, communication is the exchange of information and meaning. See also receivers and users.īehaviourism The psychological movement that regards human behavior as something that can be manipulated.īiotechnology When not merely augmenting bodies through technologies, but instead modifying and mediating them at the design stage – as the word suggests an amalgam of biology and technology.Ĭommons types of assets held in collective or communal ownership rather than as private commodities. Audience commodity refers to the attentive capacities of audiences as paying consumers of media texts. These can also be described in demographic terms such as location TV channel choice or age etc. By highlighting and listing certain events repeatedly, they create a sense of urgency about those issues even though this is not always an accurate reflection of reality.Īudience This is one of the terms employed to describe an aggregate of receivers of media texts. Agency refers to the active participant in media and that can be human, technological, software or something else.Īgenda setting The theoretical arguments that consider that media can and does have a strong effect on what people think about. Advertising A form of persuasive communication designed to encourage an audience to take some kind of action – most commonly associated with consumerism.Īgency The study of agency is to investigate where the influential action is in media studies. ![]()
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